The first thing that comes to mind is the little pop up that shows up on my screen without being invited. But digital marketing is also the ads that frame our Google searches and Facebook pages that seem like they know what we are thinking. One thing is for sure and that is that digital marketing works, it is what makes us click even when we don't want to. In my opinion digital marketing is the way that new information, brands, products, services, are introduced and sold to us, it is the new way that we communicate with consumer society and thus form our identities.
What makes internet marketing so important in our consumer driven society is that it is relevant. It gives consumers the ability to choose, at any time and virtually anywhere, from a wide variety of products and services and find the one that fits them best. While digital marketing puts companies at the fingertips of consumers it also allows them to learn more about their target audience and in turn capture a larger market share.
For digital marketing to be successful it has to be exciting and stand out from its competitors therefore it has opened the door to creativity and inventiveness as it only works if it truly captures a persons attention and thus interest. As a result digital marketing has turned into a competition as each company fights to have the most inviting, relevant, rewarding and authentic idea.
Like the article Cori :)
ReplyDeleteChoice and Identities... I like! I think I can see what you're getting at. I suppose Digital Marketing works like a lot of other things we use to define ourselves with. We fall for the marketing strategies that appeal to us - it's just up to the marketers to find out which those are. :)
ReplyDeleteI agree 100% with everything you say in your blog. I like a lot the part about digital marketing beeing exciting in order to be successful and to stands out. :))
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