Top considerations for an effective marketing strategy!

In this day and age the Internet is a vast ocean of information so it can hard to make your website standout and therefore get your product or service noticed by the public. ABC Business Consulting suggests that one of the most important online marketing strategy’s is ‘Narrow Your Niche’ in that “the more specific your marketing and web content, the more profitable you will be online.” They also suggest you, “Become an expert in a certain area, develop content on your website that is resource based and relevant to your expertise, and develop specific key words to drive traffic to your site.” I feel this is key to distinguish your website, blog, etc from the millions of others out there.



4 Online Marketing Strategies To Increase Your Bottom ...
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The top 10 effective online marketing strategies to get your business noticed that I have brought together with the help of about.com, freemarketingzone, and Dailymotions are:

1. Audience: Know your target audience research what they like and what they don’t like, create that unique selling point or niche that will attract your kind of audience.

2. Make a Plan: Have a promotion, design, and development plan. This can always be changed but without an initial plan your site will seem unorganized and unprofessional.

3. Search Engine Optimization (SEO): get ranked in the top major search engines, build relevant links, and create natural search phrases to help people get to your site easier and faster.

4. Social Media: use sites like Facebook/Twitter/LinkedIn to get less official more organic support from your consumers.


5. Branding: this can make your product standout, as it sheds a spotlight on your product. But this can only be effective you stick to strict rules to build up a strong reputation.

6. Online Public Relations: People still trust information from legitimate sources like newspapers so get listed in them and publish relevant articles.

7. Blogging: Blogs are considered a trusted method for online marketing as well as for influencing potential buyers because they are people’s direct opinions, which are the hardest to control. Blogs are also a great way to interact with your consumers.

8. Web Design: Good sites with an intuitive design, attractive use of images and videos, ‘call for action’ prompts, contests and/or give a ways, are good ways to attract positive traffic.

9. Email: Build an opt-in email list that is responsive and/or an email marketing plan.

10. Web data analysis: Track your results update, reply, and change your site accordingly.



Some interesting new trends that Entrepreneur focuses on for in 2011 are:

Location Based Marketing- Now days Google is including local results and maps with other searches.




Mobile Marketing- Now that everyone has smart phones creating an application, a mobile website or a text marketing scheme is a great way to connect with people anywhere and anytime not just when they are at home or work on their computer.

Social Shopping- New technologies are allowing for one click comparing, sharing and swiping of a credit card. Sites like Swipely, Paypal, Amazon, and Blippy do this.

Instant Messaging-Entrepreneur suggests this could be the year that customers will start receiving immediate answers to their questions as team of customer services representatives will be on hand to provide instant feedback.

Online Television-"Consumers will be able to customize their television feeds, browse the Web while watching shows, watch programs on-demand and even control their televisions with a mobile phone. Online television presents a huge opportunity for advertisers because the targeting options are so much better than traditional TV. However, you may have to wait to capitalize on this trend as the corporate television giants tend to be slow about making changes."


In the end I think JPD associates sum up the most important things to remember when creating an effective internet marketing strategy: “Attract: your target audience. Engage: your visitors when and where they arrive with relevant content. Retain: contact with your visitors by building personalized relationships with email and eMarketing programs. Transact: the responses you need to achieve your internet marketing objectives.”